Advertiser / client:
Audi Spain

Product or Service advertised:
Audi allroad

Creative idea / concept:
The Audi allroad is Audi's first off-road car. Of special note among its new features are its pneumatic suspension with 4 different pre-set height levels, its reduced position in the Low Range and its quattro traction, redesigned to optimise performance.

The driving experience puts these features to the test. One by one. Try out different terrains with either an allroad or other model of car and, interactively, you'll find out what the main difference is: control.



Credits:
Account Manager: Natalia Bravo
Creative Director: Daniel Solana
Copywriting: Eduard Pou, David Romero
Art Director: Eva Blanch
Web Design and Graphic Development: Montserrat Torras, Anna Coll
Interactive Director: Xavi Caparrós, Joakim Borgström
Programming: Xavi Caparrós




Works with:
Platform: PC
Browser: Internet Explorer

Flash 5 plugin needed.
Progressive loading: 10.9 Kb.



Audi allroad Driving Experience - Greece
Audi allroad Driving Experience - Morocco
Audi allroad Driving Experience - Sweden