Advertiser / client:
Product or Service advertised:
Creative idea / Concept:
A square loaf where the edge has been removed to make the bread even more appetizing. This is the simple idea that Bimbo had for their new square loaf bread, awarded at the 2002 Food Fair.
So could there be a better advertising format than a banner where the edges get removed as well?
Project Direction: Daniel Solana
Concept Direction: Edu Pou
Art Direction: Blanca Piera
Screen Designer: Rodrigo Estrada