Advertiser /client: Calle 13 Title: "Choose the end" Creative Concept /Idea: We propossed to the user to choose the end of the banner to comunicate that the TV channel "Calle 13" now offers more contents in their programming. Not only suspense and terror films but also action and cience-fiction movies. Credits: Account Director: Laura Ruano Creative Director: Sebastián Méndez Copywriter: Pepa Rojo Art Director: Iñigo Orduña Programming: Bea Quiroga