Advertiser / client: Heineken International Product or Service advertised: Heineken Beer Creative idea / concept: The world of Heineken is a world of quality and authenticity. Its traditional elaboration has produced an exceptional taste, aroma, colour and clarity for more then 135 years. An achievement reached through being true to their values. This interactive advertising campaign intends to capture that philosophy. Heineken are not following any other rules then their own. Their focus is as original as it is personal and they want to share it with you. 1. Mirror 2. Upside down 3. Empty and full