Advertiser / client:
Product or Service advertised:
Creative idea / Concept:
We created this interactive experience as a part of the latest Diesel international advertising campaign: "Action for Successful Living".
Our conceptual idea was to provoke a strong physical interaction between the users and our microsite. Smashing the keyboard or shouting at the computer's microphone is the only way to experience successful living (and get into the action ranking).
Account manager: René Lönngren
Creative director: Frédéric Sanz
Copywriter: Frédéric Sanz
Art Director: Blanca Piera
Programmer: Natalia Rojas
Flash animations: Alejandro Bica
Server side programming: Borja Gómez
Sound Siete, Música visual