Advertiser / client: Eastpak Spain Product or Service advertised: Eastpak backpacks Creative idea / Concept: Sudden impact its the first from a serial of viral movies created to increase into the Spanish market the brand awareness of Eastpak and its 30 years warranty backpacks. The movies are linked to the www.built-to-resist.com microsite. Credits: Account manager: Jordi Pont Creative director: Frédéric Sanz Copywriters: Frédéric Sanz, Joakim Borgström, José Rubio, David Romero Designer: Rodrigo Estrada Production company: Caimán Director: Marten Persiel Viral open viral video