Advertiser / client:
Eastpak Spain

Product or Service advertised:
Eastpak backpacks

Creative idea / Concept:
Sudden impact its the first from a serial of viral movies created to increase into the Spanish market the brand awareness of Eastpak and its 30 years warranty backpacks. The movies are linked to the www.built-to-resist.com microsite.



Credits:
Account manager: Jordi Pont
Creative director: Frédéric Sanz
Copywriters: Frédéric Sanz, Joakim Borgström, José Rubio, David Romero
Designer: Rodrigo Estrada
Production company: Caimán
Director: Marten Persiel




Viral
open viral video