Advertiser / client:
Product or Service advertised:
San Silvestre Vallecana 2002
Creative idea / Concept:
Nike -the running company, is the sponsor of the San Silvestre Vallecana race.
To communicate it online, Nike has created this piece of viral marketing.
Allowing you to run by moving your hand, Nike wants to challenge you and make you begin your training for that race.
Project Direction: Daniel Solana
Concept Direction: Esther Pino
Art Direction: Blanca Piera
Screen design: Rodrigo Estrada
Creative Interactive Direction Joakim Borgström
Flash programming: Joakim Borgström, Jose Rubio
Tecnical management: Álvaro Sandoval