Advertiser / client: SÓNAR, Advanced Music and Multimedia Art Festival of Barcelona Product or Service advertised: SÓNAR, Advanced Music and Multimedia Art Festival of Barcelona Objective: Create a viral marketing campaign to promote the SÓNAR Festival. Creative idea / Concept: As this year the icon and main advertising figure of the festival was the world famous soccer player Maradona, DoubleYou decided to create a simple game that allows the player to try to be a soccer god, just like Maradona. Results: The campaign generated more than 130.000 unique visitors in 12 days. More than 2.000.000 unique visitors up to date. Credits: Creative Director: Frédéric Sanz Creative Interactive Director: Joakim Borgström Designer: Mauricio Mazzariol Flash programming: Mauricio Mazzariol, Joakim Borgström, Jordi Martinez, Natalia Rojas Technical Director: Borja Gómez Sound: 7 Siete, Música visual Play Sónar Challenge Sónar Challenge Pocket PC ineractive e-mail