Advertiser / client: Yahoo! España Product or Service advertised: Propiedades Yahoo! Creative idea / Concept: Lively, colorful, and a little bit naughty fish. They are the protagonists of the new Yahoo! campaign. Humor and user’s curiosity are used as bait in this campaign in order to transmit the personality and services of the brand. Yahoo! fish observe and follow the user from the banner. Wait the user to approach them. This is the shared starting point for each piece. Each one of them contains a different surprise, in which humor and the user are the protagonists. Credits: Marketing director Yahoo!: Álvaro Alonso Marketing Yahoo!: Eva Soto, Oscar del Pozo Project Manager: Sascha Kraft Creative director: Edu Pou, Daniel Solana Copywriter: Nuria Martínez Art director: Diego Flores Creative interactive director: Joakim Borgström Interactive director Xavi Caparrós, Filippo Della Casa Multimedia director Mauricio Mazzariol One-click: Groups Properties Rich Media: Games Advertising