Advertiser / client:
American Nike
Product or Service advertised:
nikeplay.com - the game
Creative idea / Concept:
Interactive version of the Nike TAG campaign, representing the classic game of tagging and being tagged. The online experience is based on a conceptual city made of typographic names of streets from cities all over the world. The user, represented as a pointer, must chase and "click" on any of the several other pointers that run and hide in the city. Once this is achieved, run away to avoid being "tagged".
Credits:
Concept and creativity: Joakim Borgström, Esther Pino, Daniel Solana
Art: Blanca Piera, Elisabeth Badía
Animation: Mauricio Mazzariol
Interactivity: Jordi Martínez, Álvaro Sandoval, Joakim Borgström
open site