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Advertiser / client: SEAT Product or Service advertised: SEAT Altea Creative idea / Concept: Taking as a cue the message of the offline campaign, the microsite invites the user to literally cross a line. This initial interaction transforms a simple sketch into the main element that shapes all the site content as a metaphor of the dynamic line, which is the main element of the impactful design of this new car. Credits: Account and production: Juan Pablo Pedemonte Concept and creativity: Frédéric Sanz, David Romero Art: Anna Coll, Ariadna Ginjaume, Animation: Ángel Muñoz Interactivity: Jose Rubio, Joakim Borgström, Ramón Illobre Music: 7Siete. Música visual website [see the banner campaign] |