Advertiser / client:
Product or Service advertised:
Creative idea / Concept:
Taking as a cue the message of the offline campaign, the microsite invites the user to literally cross a line.
This initial interaction transforms a simple sketch into the main element that shapes all the site content as a metaphor of the dynamic line, which is the main element of the impactful design of this new car.
Account and production: Juan Pablo Pedemonte
Concept and creativity: Frédéric Sanz, David Romero
Art: Anna Coll, Ariadna Ginjaume,
Animation: Ángel Muñoz
Interactivity: Jose Rubio, Joakim Borgström, Ramón Illobre
Music: 7Siete. Música visual
[see the banner campaign]