Advertiser / client: Yahoo! España Product or Service advertised: 1st worldwide search championship Creative idea / Concept: According to Yahoo!, the new Yahoo! Search is qualitatively superior than any of its competitors. And to prove it, this campaign offers the user the chance to compare, within the same banner, a Yahoo! search against a search with any search engine the user chooses. The creative concept around this comparison is the fight between two adversaries (the searching), complemented by a strong graphic concept: the retro esthetics so linked to fight combats. Credits: Account and production: Sascha Kraft, Natalia Bravo Concept and creativity: Esther Pino, Daniel Solana, Joakim Borgström Art: Enric A. Cano, Lisi Badía Interactivity and animation: Xavi Capparós, Joakim Borgström 468x60 - 300x250 - 200x200