Advertiser / client:
Audi Spain
Product or Service advertised:
Audi Q7 Touchscreen
Creative idea / Concept:
Within the context of the 25th anniversary of quattro® traction organized in Barcelona last July, Audi presented visitors with an interactive experience based on the new Audi Q7. By interacting with a 50” touch-screen, people could discover all the secrets of this model and even initiate the first-ever video of the car in action. In average the “Q7 Interactive Esperience”, produced by DoubleYou, was active 367 times per day during the exhibiting period.
Credits:
Creative Director: Frédéric Sanz, Joakim Borgström
Copywriter: Frédéric Sanz
Art Director: Blanca Piera
Multimedia: Nacho Guijarro
Flash Programmer: Xavi Caparrós, Joakim Borgström
download video [15Mb]
download application [45Mb]