Advertiser / client:
Diageo
Product or Service advertised:
Cacique Rum - "listen to the call"
Creative idea / Concept:
Website for Sra. Rushmore's offline campaign "Listen to the call" (for Cacique rum). An interactive experience in which users listen to a call that immediately leads them to travel through a story with a guiding voice as the basic structural element.
Credits:
Creative Director: Daniel Solana, Joakim Borgström / Marta Rico, Judith Francisco
Art Director: Blanca Piera / Ana Delgado
Interactive Director: Xavi Caparrós
Copywriter: Emma Pueyo / Paco Conde
Designer: Lisi Badía, Nacho Guijarro
Multimedia: Nacho Guijarro
Flash Programmer: Xavi Caparrós, Joakim Borgström
HTML & Javascript Programmer: Jose Rubio
Technical Director: Álvaro Sandoval
Server-side Programmer: Álvaro Sandoval
Music: 7Siete
Illustrator: Daniel González, Davis Lisboa / Quique Alcatena
Offline Agency: Sra. Rushmore
Campaign:
phone - curtain - storm - trailer
website - website [spanish]