Advertiser / client: American Nike Product or Service advertised: Nike San Silvestre Vallecana 2005 Creative idea / Concept: A timeline-designed navigation website that moves forward to the undefined date Madrid will have its Olympic Games and, in spite of the typical countdown, uses a “countup” to symbolize that with every second that passes this aim is a second closer. Credits: Account Director: Jordi Pont, Juan Badilla Creative Director: Edu Pou, Oriol Villar, Fernando Codina Copywriter: Edu Pou Art Director: Miguel Medina, Marius Zorrilla Interactive Director: Xavi Caparrós Multimedia: Nacho Guijarro, Miguel Medina Technical Director: Álvaro Sandoval Server-side Programmer: Nacho Lorente Music: 7siete madrid2milyalgo