Advertiser / client:
American Nike
Product or Service advertised:
www.nikerunning.com
Creative idea / Concept:
Beyond looking for clicks, this banner aims to empathize with Nike’s target audience by telling a story where a race becomes a funny chase between real and virtual runners.
Credits:
Creative Director: Edu Pou, Joakim Borgström
Designer: Nacho Guijarro
Multimedia: Nacho Guijarro
banner 1 - banner 2 - banner 3