Advertiser / client: American Nike Product or Service advertised: Nike Sprint Sister Creative idea / Concept: We managed to have all the images and texts of Elle’s home page in black and white so colour could only be found in the campaign, integrated by a banner, a square, a skyskraper and an eyeblaster that worked together. Credits: Account Director: Jordi Pont Creative Director: Edu Pou, Joakim Borgström Copywriter: Esther Pino Art Director: Blanca Piera Picture Processing: Natalie Long Multimedia: Nacho Guijarro Flash Programmer: Joakim Borgström interactive shoestring bigbanner 750x100 skyskraper 150x600 rectangle 300x250 Spanish: interactive shoestring bigbanner 750x100 skyskraper 150x600 rectangle 300x250