Advertiser / client:
American Nike
Product or Service advertised:
Nike Sprint Sister
Creative idea / Concept:
We managed to have all the images and texts of Elle’s home page in black and white so colour could only be found in the campaign, integrated by a banner, a square, a skyskraper and an eyeblaster that worked together.
Credits:
Creative Director: Edu Pou, Joakim Borgström
Copywriter: Esther Pino
Art Director: Blanca Piera
Picture Processing: Natalie Long
Multimedia: Nacho Guijarro
Flash Programmer: Joakim Borgström
interactive shoestring