Advertiser / client:
American Nike

Product or Service advertised:
Nike Sprint Sister

Creative idea / Concept:
We managed to have all the images and texts of Elle’s home page in black and white so colour could only be found in the campaign, integrated by a banner, a square, a skyskraper and an eyeblaster that worked together.


Credits:
Account Director: Jordi Pont
Creative Director: Edu Pou, Joakim Borgström
Copywriter: Esther Pino
Art Director: Blanca Piera
Picture Processing: Natalie Long
Multimedia: Nacho Guijarro
Flash Programmer: Joakim Borgström



interactive shoestring