The Trapped Man       Advertiser / client: Atrapalo.com Product: Atrapalo.com Sector: Travel and enternainment Campaign: The first TV show that doesn't happen on TV Creative concept: Atrapalo.com, online travel agency, launches “Atrápalo, the first TV show that doesn’t happen on TV”. Among many campaign ads, a richmedia banner is released. It challenges the user to face the show presenter and train for the real game. The banner is made of interactive video and it becomes a recreational content in the portal it is published. Piece:               Rich-Media Banner