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Columna Colors
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Advertiser / client:
Columna Group
Product:
Columna Group
Sector:
Corporate image
Creative concept:
Coinciding with the renewal of its own corporate image, Column Group, a company specializing in strategy and corporate identity, decides to renew its corporate website.
The objective:
Comunicate the three values associated to the brand: simplicity, talent and color.
The proposal:
A site that shows for an entire year, one by one, 16.7 million spectrum digital color across something as simple as a business card, essential symbol of the corporate identity of a company.
Simply this.
And there’s also a gallery to display all the colors that have come up to that moment and all colors that are for going out , in a mathematical navigation through time. Offening the chance to the visitor of naming colors on those who do not yet have names and are referenced by a simple code.
Piece:
'Columna Colors'
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