Columna Colors








      Advertiser / client:

Columna Group

Product:

Columna Group

Sector:

Corporate image

Creative concept:

Coinciding with the renewal of its own corporate image, Column Group, a company specializing in strategy and corporate identity, decides to renew its corporate website.

The objective:
Comunicate the three values associated to the brand: simplicity, talent and color.

The proposal:
A site that shows for an entire year, one by one, 16.7 million spectrum digital color across something as simple as a business card, essential symbol of the corporate identity of a company.

Simply this.
And there’s also a gallery to display all the colors that have come up to that moment and all colors that are for going out , in a mathematical navigation through time. Offening the chance to the visitor of naming colors on those who do not yet have names and are referenced by a simple code.



Piece:

              'Columna Colors'