Pau Gasol








      Advertiser / client:

Nike

Product:

Pau Gasol

Sector:

Sport clothes and equipment

Creative concept:

If Pau Gasol is 215cm tall, his site too.
Being the best basketball player in the world his personal website had to be on the same level.
Based on this concept, we developed the first website to real size of a player 215cm tall.
Through an exploration of the whole Pau’s body, the user goes around the different sections of the Web in search of its secrets and aspects of his life beyond the basketball courts.
Simple and direct, this is an innovative concept in the world of sports websites, with a navigation transmitting simplicity and proximity of a big sports star like Pau.



Piece:

              'Pau Gasol' Website