Trappers       Advertiser / client: ATRÁPALO Product: Atrapalo.com Sector: Travel and leisure Descripction of the campaign: In English, "Atrápalo" means "trap it" or "catch it". Atrápalo created a plague of “trappers”: strange creatures of digital origin which appeared both on the internet as well as in the real world. The appearance of the plague was communicated through press, billboards and radio. On the internet, Atrápalo purchased 80 printouts which it did not use in order to insert banners, but instead so that users could find these strange creatures while surfing. After one first week without a presence, the brand appeared to communicate that the trappers contained Atrápalo products. As a consequence, a great hunt was unleashed. Users began to look for trappers on the internet in order to capture them, store then on a website of the brand (registry+prize) and then return to look for more. Three weeks later, the plague was exterminated. Pieces:               Video: Trappers campaign               TRAPPERS PRESENCE:                    Banner: trapper                    Blog: www.atrapantes.com                    Website: Trappers Gallery               TEASER COMMUNICATION:                    WARNING: TRAPPERS FOUND.                         Warning Banners               REVEAL COMMUNICATION:                    TRAPPERS FOR FIND AND CAPTURE.                         Capture Banners               VIRAL CAMPAIGN:                    THE TRAPPER-CATCHERS.                         Website: www.losatrapadores.com                         Spot Internet / TV