Trappers










      Advertiser / client:

ATRÁPALO

Product:

Atrapalo.com

Sector:

Travel and leisure

Descripction of the campaign:

In English, "Atrápalo" means "trap it" or "catch it".

Atrápalo created a plague of “trappers”: strange creatures of digital origin which appeared both on the internet as well as in the real world. The appearance of the plague was communicated through press, billboards and radio. On the internet, Atrápalo purchased 80 printouts which it did not use in order to insert banners, but instead so that users could find these strange creatures while surfing. After one first week without a presence, the brand appeared to communicate that the trappers contained Atrápalo products. As a consequence, a great hunt was unleashed. Users began to look for trappers on the internet in order to capture them, store then on a website of the brand (registry+prize) and then return to look for more. Three weeks later, the plague was exterminated.

Pieces:

              Video: Trappers campaign

              TRAPPERS PRESENCE:

                   Banner: trapper
                   Blog: www.atrapantes.com
                   Website: Trappers Gallery

              TEASER COMMUNICATION:

                   WARNING: TRAPPERS FOUND.
                        Warning Banners

              REVEAL COMMUNICATION:

                   TRAPPERS FOR FIND AND CAPTURE.
                        Capture Banners

              VIRAL CAMPAIGN:

                   THE TRAPPER-CATCHERS.
                        Website: www.losatrapadores.com
                        Spot Internet / TV