Trappers       Advertiser / client: ATRÁPALO Product: Atrapalo.com Sector: Travel and leisure Description of the campaign: In English, "Atrápalo" means "trap it" or "catch it". Atrápalo created a plague of “trappers”: strange creatures of digital origin which appeared both on the internet as well as in the real world. The appearance of the plague was communicated through press, billboards and radio. On the internet, Atrápalo purchased 80 printouts which it did not use in order to insert banners, but instead so that users could find these strange creatures while surfing. After one first week without a presence, the brand appeared to communicate that the trappers contained Atrápalo products. As a consequence, a great hunt was unleashed. Users began to look for trappers on the internet in order to capture them, store then on a website of the brand (registry+prize) and then return to look for more. Three weeks later, the plague was exterminated. This is the website which Atrápalo made available to users so they could store all their captured trappers. A huge gallery in which each user had a glass jar for the trappers and a small cubicle to keep it in. Pieces:               Website: Trappers Gallery Additional:               Video: Trappers campaign