Product:
Atrapalo.com - Online travel and leisure agency
Sector:
Travel and leisure
Synopsis:
All travel experiences are sold in the same way: "Travel with us for so much money...". By repeating the same message over, most travel ads have little chance of being noticed. We wanted to provide a new approach.
Insight: We all need to get a break from time to time. We usually do so with people we feel close to. But, what happens when it's precisely from one of these people that we need to get a break from?
Sure, we can ignore the problem and move on. But we can also suggest a plan so that they take a walk so we can have our own personal space for a while. Perhaps they might even end up thanking us.
Under this reasoning, Atrápalo launched "GetOut!", a new line of travel products designed to get rid of your partner in order to get back your own personal space for a while.At the same time it served as and ad campaign with the aim of achieving notoriety and creating buzz around the brand.