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30 days to win Julia over
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Advertiser / client:
MICROSOFT Product: Microsoft Hotmail Sector: Online services and tools Synopsis: Hotmail wanted to communicate the profound changes they had undergone. Though leaders in the market, they probably needed to do something to make their clients fall in love with them again. Instead of just saying it, we decided to prove it. We looked for a regular guy (not an actor) who needed to show his girl how much he had changed in order to win her heart again. Alejandro and Julia had been together for some time, but were going through a rough patch. In Alejandro’s own words, “I needed to prove to her I could be a better boyfriend”. Their story was a metaphor for Hotmail’s relationship with its users. During 30 days, Hotmail would help Alejandro achieve his goal. Because essentially, they were in the same situation: changing to be liked more. Alejandro and the agency prepared 30 days full of surprises to win Julia’s heart. Results: Site unique visitors: 2.212.160 Facebook Fans: 16.477 in 30 days New email accounts: 287.000 (versus 1.000 from the average Hotmail campaigns). Case study: Watch case study Pieces: Billboard for Julia Website Facebook profile Online video banner |