Advertiser / client:
Eastpak Spain

Product or Service advertised:
Eastpak backpacks

Creative idea / Concept:
Sudden impact its the first from a serial of viral movies created to increase into the Spanish market the brand awareness of Eastpak and its 30 years warranty backpacks. The movies are linked to the microsite.

Account manager: Jordi Pont
Creative director: Frédéric Sanz
Copywriters: Frédéric Sanz, Joakim Borgström, José Rubio, David Romero
Designer: Rodrigo Estrada
Production company: Caimán
Director: Marten Persiel

open viral video