Advertiser / client:
San Miguel

Product or Service advertised:
San Miguel City

Creative idea / Concept:
San Miguel City is a new concept in interactive experience, combining characteristics both from community webs and role playing games. People can choose their own character, who has his own past and levels that can evolve through his life on the city.
With these avatars, users can relate to each other in real time in order to accomplish secondary missions under a global plot common to all citizens.
San Miguel City's film language includes different shots, transitions, framing, sequences and a specific soundtrack. There have been necessary more than 15 filming hours for the characters and locations.

Project Manager: Natalia Bravo
Creative Direction: Daniel Solana
Concept Direction: Edu Pou
Copywriting: Edu Pou, David Romero
Art Direction: Enric A. Cano
Multimedia Direction: Oriol Quin
Flash animations: Oriol Quin y Ale Bica
Interactive Direction: Jordi Martínez
Client side programming: Jordi Martínez, Jose Rubio, Xavi Caparrós
Technical Direction: Bea Martín
Technical Management: Ricard Forn
Music: 7siete, música visual