Advertiser / client:
SEAT España

Product or Service advertised:
SEAT Ibiza

Creative idea / Concept:
Do you remember your first car? The first outings with your buddies, music blasting in the stereo, this feeling of freedom that transformed every trip in a road movie.

The Ibiza is many young people's first car and because of that we have created a simple interactive story that one lives through the main character's hands.

Interacting with either the right or the left hand the user changes the script and participates in this search for freedom.

Client contact: J. M. García, M. C. Bosch, María Comas, Susana Gaya
Account and production: Juan Pablo Pedemonte
Concept and creativity: Frédéric Sanz, David Romero, Emma Pueyo
Art: Blanca Piera, Sara Salmerón, Eugeni Ruíz Vila d'Abadal
Animation: Mauricio Mazzariol
Interactivity: Xavi Caparrós
Music and sound: 7Siete. Música visual