Advertiser / client: SÓNAR, Advanced Music and Multimedia Art Festival of Barcelona Product or Service advertised: SÓNAR, Advanced Music and Multimedia Art Festival of Barcelona Objective: Create a viral marketing campaign to promote the SÓNAR Festival. Creative idea / Concept: Since june 2002 more than 2 millons unique users have played Sónar Challenge 1, a viral game created to promote Sónar festival and its surprising advertising image (the world famous soccer player Maradona). Sónar 2003 image was “the people without eyes”. The link with the game concept was easy: an inteligent eye tries to avoid you put your finger in it. Credits: Creative team: Natalia Rojas, Ale Bica, Blanca Piera, Frédéric Sanz Eye: Esther Pino Music and sound FX: 7 Siete, Música visual Play Sónar Challenge II