Advertiser / client:
American Nike

Product or Service advertised:
Nike San Silvestre Vallecana 2005

Creative idea / Concept:
A timeline-designed navigation website that moves forward to the undefined date Madrid will have its Olympic Games and, in spite of the typical countdown, uses a “countup” to symbolize that with every second that passes this aim is a second closer.


Account Director: Jordi Pont, Juan Badilla
Creative Director: Edu Pou, Oriol Villar, Fernando Codina
Copywriter: Edu Pou
Art Director: Miguel Medina, Marius Zorrilla
Interactive Director: Xavi Caparrós
Multimedia: Nacho Guijarro, Miguel Medina
Technical Director: Álvaro Sandoval
Server-side Programmer: Nacho Lorente
Music: 7siete