Advertiser / client: Diageo Product or Service advertised: Cacique Rum Creative idea / Concept: Cacique is a rum brand. In Spanish "Cacique" is the name given to the leaders in some Amazon tribes. The campaign in Spain has a mysterious cacique or chamán as the main character. The focus of the campaign that launches the brand is a short film spread online and offline. Simultaneously, a rumour appears on the internet. This rumour hints that the short film contains a mystery hidden in one of the frames. The rumour is true: if you click in the short film in a certain moment, it becomes interactive. One of the most interesting moments in this interaction process consists on a connection between internet and real life: the user types his telephone number in the site and his real phone starts to ring. So that, the user receives a real call from the online world. Website    user: cacique    password: soyelegido Video Demo