Advertiser / client:
Yahoo! España

Product or Service advertised:
Propiedades Yahoo!

Creative idea / Concept:
Lively, colorful, and a little bit naughty fish. They are the protagonists of the new Yahoo! campaign. Humor and user’s curiosity are used as bait in this campaign in order to transmit the personality and services of the brand.

Yahoo! fish observe and follow the user from the banner. Wait the user to approach them. This is the shared starting point for each piece. Each one of them contains a different surprise, in which humor and the user are the protagonists.

Marketing director Yahoo!: Álvaro Alonso
Marketing Yahoo!: Eva Soto, Oscar del Pozo
Project Manager: Sascha Kraft
Creative director: Edu Pou, Daniel Solana
Copywriter: Nuria Martínez
Art director: Diego Flores
Creative interactive director: Joakim Borgström
Interactive director Xavi Caparrós, Filippo Della Casa
Multimedia director Mauricio Mazzariol


Rich Media: